Explanation of branding and design
The image of the kete is representative of knowledge, strength, structure, and support. Like support staff, kaiārahi i te reo and therapists, kete are essential—they help us organise and navigate our daily lives, carrying everything from functional items to precious taonga, ensuring they are safe and cared for.
The stitching detail around text boxes and the boxes themselves speak directly to Tui, tui, tui, tuia (sew, stitch, bind it together) and Ngā Whātui are those who do the tying together.
Ngā Whātui is about the weave – reflecting how people in these roles weave and work together to provide the support and experiences for tamariki. Each weave has a purpose – eg the looser woven kete are used for gathering shellfish or vegetables, enabling the water to drain or the dirt to shake through; and a tighter weave holds the contents safely and securely; weave colour tells the story of purpose, or of the weaver.